Karren Brady


Baroness Brady of Knightsbridge CBE

Former Vice Chairwoman West Ham FC, NED Taveta, GUS, SyCo, Author and TV personality.

Karren Brady is Vice Chairman of West Ham F.C, a Peer in the House of Lords and features on BBCs The Apprentice. She is the Small Business Ambassador for the Government, one of the UK's leading Female Business Speakers and she is a non-executive director of global media, fashion and university businesses.

Karren began her career aged 18 at Saatchi & Saatchi, and she swiftly moved on to LBC.  In 1998 she joined Sport Newspapers Ltd and became Director within a year.

Karren Brady is recognised as the first woman in football. She was Managing Director of Birmingham City Football Club from 1993 until 2009 and, during that time,turned the Club’s fortunes around. She took over when Birmingham City was in administration and, in her first year at the helm, the Club recorded a financial trading profit.

 In 1996 the Club made an overall profit for the first time in modern history and in February 1997 she launched the Club on the Stock market; Karren was the youngest Managing Director of a PLC in the UK.   In October 2009 Karren sold Birmingham City FC for £82million.  

In January 2010, Karren was appointed Vice Chairman of West Ham United FC. Following her first twelve months at West Ham, the Club made a trading profit for the first time in its recent history. Karren has since grown all revenue streams at the Club exponentially. Under her leadership, West Ham has seen an overall income growth of 300%, propelling it into the Deloitte League’s top football clubs in the world, and 7th most valuable in the Premier League.

Woman laughingIn January 2013 she secured a move for the Club to the former Olympic Stadium in London.

The stadium was recently named winner of Stadium of the Year (2017) and its sold out capacity of 60,000 boasts the highest number of season ticket holders in the capital.

Karren has led the West Ham United brand to become one of the fastest growing brands in global football, and one of fifteen leading football brands in the world, with an AA brand rating and a brand value of $303 million.

With 42% brand growth in the last two years alone, Karren has successfully led West Ham to be recognised throughout the world as the Premier League’s rising star. 

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